UPWARD
TEAM
Bobby Jeffries
Dave O'Brien
Divya Gadangi
Erik Ruuska
STRATEGY
Paul Jun
Upward is on a mission to create a new edge in personal finance that supports and nurtures the multi-faceted, multi-earner. Their product allows people to have full awareness into their taxes and earnings, so they can make smarter decisions and chart their future growth.
We designed a multi-dimensonal mark that represents the multi-faceted earner, and hints at the first letter of the brand name. The mark is transparent, mirroring Upward’s belief that people deserve to have full visibility and clarity with their money. Additionally, the up and to the right momentum of the form connects the mark to the idea of progress and improvement.
© Erik Ruuska 2024 – Brooklyn, New York